Talking with Nick Garrett from Deloitte Digital, Worthington speaks with his characteristic style about ideas and the importance of working with people who can bring them to life. “Everyone has great ideas, but they don’t often have people around them who can recognise them and know what to do with them once they’ve been had” he says. “Ideas need to be born into a fertile environment.” Worthington also explains his guiding principles for brand-building success, and how they are allegorical to an agency’s ambition.

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