#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester

If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine?

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.

Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does.

Today we’re unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester.

About Kelsey Chickering

Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives.

Resources

Forrester: https://www.forrester.com https://www.forrester.com


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