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The Think Media Podcast
239: How to Turn Content Into Cash on YouTube!
Aug 17, 2023
Sean chats with Graham Cochrane, a content monetization expert, about turning content into cash on YouTube. They discuss the growth of a YouTube channel in the music production niche, creating online courses and building an income engine, building and nurturing the income engine, creating and repurposing products in the music production business, and the importance of building an email list, writing copy, and hosting content.
52:44
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Quick takeaways
- To build trust and establish authority, creators should offer free valuable content, such as tutorials and tips, to attract an audience and lay the foundation for future business growth.
- Consistency in delivering valuable content and aligning business goals with personal values are critical for lasting success in the online course industry.
Deep dives
The Power of Giving Value First
In this episode, Graham Cochran discusses the importance of providing value to your audience before expecting anything in return. By offering free content, such as tutorials and tips, creators can build trust and establish authority, which can eventually lead to opportunities to sell products or services. Giving away valuable content not only attracts an audience but also helps establish a solid foundation for future business growth.
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