The Think Media Podcast 239: How to Turn Content Into Cash on YouTube!
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Aug 17, 2023 
Sean chats with Graham Cochrane, a content monetization expert, about turning content into cash on YouTube. They discuss the growth of a YouTube channel in the music production niche, creating online courses and building an income engine, building and nurturing the income engine, creating and repurposing products in the music production business, and the importance of building an email list, writing copy, and hosting content.
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Graham's YouTube Beginning
- Graham Cochrane started Recording Revolution YouTube channel in 2010 to get freelance audio clients.
- Initially, his videos were tutorials to attract leads because he knew no one in the new city.
Honest Content Attracts Audience
- Sharing real, detailed knowledge was rare in music production when Graham started.
- Explaining complex recording concepts simply attracted many people wanting practical, honest help.
Test-Sell Early Products
- Test selling early: Graham sold a 4-hour Pro Tools video course for $47 without expecting buyers.
- Validate your product idea by offering it to your email list before assuming sales won't happen.