Business of Home Podcast Wallpaper goes in and out of style. Gracie endures
May 19, 2025
51:02
Founded in New York in 1898, Gracie hit its stride in the 1920s, when it began importing handpainted wallpapers. Over the decades, the company built a relationship with a studio in China to produce exquisite custom work—along the way servicing the iconic decorators of the past century, from Elsie de Wolfe to Mario Buatta to Alexa Hampton.
On this episode of the podcast, Mike and Jennifer Gracie—the brother-and-sister team that makes up the fifth generation of family leadership behind the company—speak with host Dennis Scully about riding the ups and downs of the trade war with China, the unique charms and challenges of hand-painted silk, and why, even as wallpaper goes in and out style, Gracie endures.