In today’s new era of digital commerce, it can be incredibly difficult for executives at brand manufacturers to know how to measure their performance on the digital shelf and to make decisions on what metrics to use.
To answer these questions, the Digital Shelf Institute partnered with Profitero, a leading ecommerce Analytics Platform, and brand executives from the DSI Executive Forum, to create A DSI Member’s Framework for Digital Shelf Measurement.
This podcast is a rebroadcast of a DSI webinar featuring, Molly Schonthal, now CEO of the Digital Commerce Institute, Mike Black, CMO of Profitero, Wayne Duan, Vice President of Ecommerce and Digital Commerce, Constellation Brands, Dean McElwee, Director of International Ecommerce Strategy - Global Tools & Storage, Stanley Black & Decker. A rollicking conversation about how to start winning the ongoing battle to measure what you manage.
Unpacking the Digital Shelf