Scale Your SaaS 161: How To Build A Personal Brand Quickly - with Blake Emal
EPISODE SUMMARY
Blake Emal, CMO of Copy.Ai, shares his pieces of advice on how to build a personal brand with Matt Wolach, host of the SaaS-Story in the Making podcast.
With his years of experience in the marketing field, Blake laid out the steps on making prospects trust a company, which begins from the value leaders bring to the table. He also talks about the advantages of finding the right tools to equip a team to generate a huge number of leads instantly and achieve exponential growth.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: How To Build a Personal Brand Quickly
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor.
Guest: CMO of Copy.Ai, Blake Emal, a leader in marketing and demand generation.
TOP TIPS FROM THIS EPISODE
- Brand Reputation Starts With The People
- Position Your Personal Brand as an Industry Leader
- Supplement Your Brand With The Right Tools
EPISODE HIGHLIGHTS
- Giving Away Value Doesn’t Always Equate To Losing Sales
- Underpromise and Overdeliver
- Be the Key Player for Your Company
TOP QUOTES
Blake Emal
[5:14] “Nowadays, people don’t care about your company. They don’t even care about the people of the company. They care about the value or like the benefits or the knowledge that’s coming upfront.”
[18:21] “In reality, you’re just gonna generate ten times more sales because people think, if that’s the free stuff that person’s giving away, I can’t imagine what the paid stuff must look like.”
[21:02] "There’s so much value in just giving away everything."
Matt Wolach
[4:26] “I’ve seen some studies to think about it. TESLA has like 9 million followers, TESLA Company. Elon Musk has like 60 million. So it’s all about the personality, going after the person or the personal brand instead of the corporate brand.”
[10:20] “Evolution gets them [the audience] deeper and deeper into your ecosystem, so to speak, which all started with sharing value.”
[9:16] “People sought value, they loved it, they followed it.”
LEARN MORE
Get to know more about Blake Emal and his company Copy.Ai here: https://www.copy.ai/
You can also find Blake on LinkedIn here: https://www.linkedin.com/in/uxblake/
To learn more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt
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