The Mentor with Mark Bouris #153 – Sweat: The app which is dominating female fitness
“We want to be the world's biggest digital gym.” The fitness industry is a huge global business - and this episode I'm joined by one of its biggest Australian players, Tobi Pearce. Tobi and his partner, Kayla Itsines, run the online female fitness program, Sweat. The app has been downloaded more than 30 million times, topped the App Store charts in 142 countries, and the business is on track to make $100 million this year. We talk about how Tobi and Kayla combined their personal training businesses to build the Sweat brand, how much they know their users through data, and how they scale their business. Tobi has a massive global business and is nowhere near finished yet!
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