The Future of Audio: Spotify Supercharging Creator Tools and Ad Tech

Join us as we talk to Jay Richman, VP, Head of Global Advertising Business & Platform at Spotify, a digital music service that needs no introduction. In this episode, we dive into the streaming industry, the podcast landscape and trends, advertising technology, streaming targeted ads, creator platforms, the algorithm revolution, recent acquisitions, entrepreneurship and more!

Spotify revolutionized the music industry by providing users with easy access to millions of songs and personalized playlists, but recently they’ve made moves in the podcast game through exclusive contracts with top podcasters, acquisitions of podcast advertising and publishing platforms and investments in advertising technology and a creator marketplace.

Spotify’s ability to harness the power of its data to create a personalized experience with curated playlists, recommendations and ads through AI and algorithms has made the company successful in both music and podcasts. Wharton Tech Toks is out here trying to be the next Joe Rogan but as a podcaster myself, I appreciated learning about the tools and platforms to help publish, monetize, grow and advertise content (seriously, fellow podcasters out there take notes!).

With the spur of the creator economy, sounds like Wharton Tech Toks launched at just the right time! So tune into the podcast to a) support our success (how are we going to be famous without your help?!) and b) learn about all things ad tech and creative platforms!

Read more about Jay here: https://whartontechtoks.medium.com/