How to Align Sales and Marketing Using Territory Design with Kevin Davis, BoogieBoard

“The thing with territory planning is that people think of it as boring and terrible, I wanted the whole thing to have good energy, like a Corona commercial,” says Kevin Davis, Co-Founder and CEO of BoogieBoard

In this episode of The Content Cocktail Hour, Kevin Davis, Co-Founder and CEO of Boogie Board, shares his journey from sales leader to startup founder and how his company is reimagining territory planning. Kevin explores the evolving challenges of territory design in a hybrid world, the intersection of account-based marketing and sales strategies, and the importance of aligning internal teams around customer focus. Kevin also talks about the value of open-sourcing internal resources and how it’s helped his team create meaningful content for both internal use and external distribution.

In this episode, you’ll learn:

• How to align your sales territories with your marketing strategies
• How open-sourcing content can help small businesses and teams grow
• Lessons from launching a startup in a rapidly changing environment

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinboogie/

Learn more about BoogieBoard: https://boogieboard.ai/

Timestamps:

(00:00) Intro

(01:13) Kevin’s journey from sales to startup founder

(05:29) The evolution of sales territories in a hybrid world

(07:33) Aligning sales territories and marketing strategies

(10:18) The overlap of account-based marketing and territory design

(17:10) Open-sourcing content for business growth

(20:44) Transitioning to a founder-led strategy