Mikko Honkanen is the Co-founder & CEO at Vainu.io - a bootstrapped Finnish SalesTech SaaS company. In this episode Mikko shares his experience of growing Vainu, which has bootstrapped its way to +15M ARR, and Mikko talks about: - Why the founding team decided to bootstrap - How Vainu validated demand and established product market fit - Differentiation and positioning within the crowded martech & salestech space - Challenges Vainu faced with internationalisation - Scaling localised product & marketing - How Vainu pivoted their strategy when entering the US market - The impact bootstrapping had on Vainu’s go-to-market strategy & demand gen tactics - The Vainu sales and marketing playbook --- Links: Vainu >> https://vainu.io/ When Breath Become Air >> https://www.goodreads.com/book/show/25899336-when-breath-becomes-air --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward