649. Difficult Is Good: Don Valentine’s 4 Quadrants

Every entrepreneur dreams of being brilliant and easy to work with. But Don Valentine, founder of Sequoia Capital, didn’t see that as the winning quadrant. He bet on founders who were brilliant and difficult -- the ones with sharp edges, relentless conviction, and a refusal to compromise. 

In this episode, Brian breaks down Valentine’s four-quadrant framework, why friction often fuels disruption, and how to lean into your edge without crossing into toxicity. 

If your vision stirs resistance, it may be proof you’re onto something big.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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