The FinTech Report The FinTech Report Podcast: Episode 50: Michael Titshall, CEO of APAC, R/GA
The FinTech Report Podcast: Episode 50: Michael Titshall, CEO of APAC, R/GA
What are the key challenges for banks when they’re trying to reach GenZ + Gen Alpha?
Michael’s Bio
Michael leads R/GA APAC, overseeing six offices across Australia, Singapore, Japan and Indonesia. Driven by a passion for transforming brands and businesses with creative solutions, he has led agencies spanning brand, creative, experience, data, technology, and media services.
Prior to his APAC role, Michael led R/GA Australia overseeing a remarkable growth period in the last 18 months. Under his leadership, it doubled its headcount, acquired numerous new clients, and earned accolades at major global and regional award shows, including Cannes Lions, D&AD, the Effies, and Spikes Asia.
Before joining R/GA, Michael spent five years with CHE Proximity, where, in his role as Managing Director, the agency earned six accolades as Agency of the Year and was recognised as the fourth Most Innovative Company in Australia.
PODCAST OUTLINE
Gen Z is characterised by its digital savviness. However, banks should not assume that Gen Z’s digital-first lifestyle means they want only digital solutions. Are branches still seen as an extension of mobile banking?
Gen Zers have serious concerns about their financial future. Considering this perception of financial uncertainty, it is perhaps no surprise Gen Zers are highly motivated to save money and learn about banking and finance from a young age. This is an opportunity for banks. 73% of GenZ believe banks should provide more advice on spending habits, budgeting, paying off debt and loans
Michael discusses work done for Weyay, Bradesco and Mox Bank;
Kuwait
Weyay Bank
https://www.weyaybank.com/
Weyay: Creating the first digital bank for the next generation of Kuwaitis
Video case study
Brazil
Next Bank for Bradesco
A new bank for the digital age goes from zero to 10 million customers in four years.
https://www.dandad.org/awards/professional/2018/graphic-design/26947/banco-bradesco-next-bank/
Hong Kong
Mox Bank
Mox bank treating customers as people, not as data
For further information, contact:
Kate Neill
Director, Marketing and Communications (Australia)
t: +61 451 135 708
e: kate.neill@rga.com