Course Lab: Lessons from Successful Online Course Creators Natural Weight Loss to Achieve Sustainable Results (ft. Jill Cruz)
Special "business revenue leak checklist" offer, free at http://www.mrse.co/leak.
Episode summary: Is it really possible to create a hugely successful course in a highly saturated niche? Turns out, it IS possible, and Jill Cruz is living proof of it. As a weight loss coach and Board-Certified Nutrition Specialist, Jill is in one of the most saturated niches around, and yet she’s managed to create an extremely popular high-ticket course that helps people to improve their nutrition, lose weight, and boost their overall well-being.
In this episode, Course Lab hosts Danny Iny and Abe Crystal take a closer look at her course “Work With Your Nature Weight Loss.” The six-month program/course teaches women how to lose weight in a sustainable and enjoyable way without feeling deprived - and keep it off for the long term. They also discuss Jill’s approach to creating a popular course that stands out from all the others in your niche, and share her efficient strategies for success.
In this episode we discuss:
- Her background and her own unhealthy eating disorder.
- The success of the first pilot and the iterations
- The content of the course, how she structures it, and how she made it cost-efficient.
- The combination of the diet app and Loom videos for feedback
- Danny’s and Abe’s debrief after the interview
“I want to sell them into the course, but only if it's the right course for them. If it's the right program for them.” – Jill Cruz
Guest bio:
Jill Cruz, MS, CNS helps women over 40 that hate dieting to lose weight and feel great without being deprived. Jill has a Master of Science degree in Human Nutrition and is a Board Certified Nutrition Specialist. Jill combines her strong science-based background with tons of practical nutrition, fitness, and lifestyle guidance, helping people strive to be the best versions of themselves. She is on a mission to guide women to achieve their wildest dreams for their health while loving the food they eat and the life they live. Check her out on https://wynweightloss.com/
Resources or websites mentioned in this episode:
Credits:
Guest - Jill Cruz
Hosts - Danny Iny & Abe Crystal
Producer - Cynthia Lamb
Executive producer - Danny Iny
Writer - Michi Lantz and Cynthia Lamb
Assembled by - Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
If you have a question for Course Lab, put the show title in the subject line and send it to podcasts@mirasee.com.
Music and SFX credits:
Track Title: Access
Artist Name(s): OBOY
Writer Name: Martin Hampton
Writer Name: Matej Djajkovski
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Natural Weight Loss to Achieve Sustainable Results (ft. Jill Cruz)
[00:00:00] : Mirasee.
See when you're kind of touching base a little bit every day, the client feels really, really held and there's a high level of accountability, but the time spent by the nutritionist is minimal. Yeah. Hello and welcome to course Lab. The show. The teachers, course creators like you how to make better online courses. I'm Danny any the founder and Ceo here at morrissey and I'm here with my co host, Abe Crystal, the co founder of Results. You in each episode of this show, we really showcase a course and course creator who is doing something really interesting with their course. Our guest today is Jill Cruz Jill is a board certified nutrition specialist. She coaches women to lose weight in a sustainable and enjoyable way without feeling deprived. Jill, Welcome to course, lap Hi Danny, Thank you so much for having me so Jill. You and I have known each other for a very long time, but for the benefit of everyone who hasn't had that pleasure, who are you? What do you do? How did you come to be doing it? Give us the whole story. Okay, so right now, I am a nutritionist, a board certified nutritionist and I work with women over 40 who are looking to lose weight, they're sick of yo yo dieting and they're looking for a sustainable, healthy, dare I say, even pleasurable way to continue on their weight loss journey. So, my background is I worked for about eight years as a functional medicine nutritionist in a very interesting practice where we had a lot of very complex cases. The thing is that I actually went to nutrition school to help what I really wanted to do was help people lose weight. And somehow I found myself working in a practice helping people who had Parkinson's and Alzheimer's and a lot of really complicated neurological conditions, it wasn't really what I wanted to do, but I was learning a lot. And the thing was that I myself had an issue with eating. I actually had a 15 year long nighttime eating addiction. So throughout those years that I was working with people with chronic illness, I felt like it was disingenuous for me to start to go out and try to help people lose weight when I myself had this nighttime eating habit. So, uh as the years went on and I learned all of these wonderful things, I figured out how to get rid of my own eating habit, the bad eating disorder, then I was finally able to kind of branch out away from this functional medicine practice and into my own practice. I guess the whole point was that I had to feel comfortable being able to help people with their nighttime or daytime eating habits. I had to feel comfortable with it myself first. And the course was really what broke the ground for me in that I was the whole course, It was called food boss actually, and it was all about how to build new habits and break those cravings and all of the stuff that I had to do for myself. And has the course been exactly the same since the very beginning, when you imagined it in 2018? Or has it evolved over the last several years? It has definitely evolved. The great thing was that I was successful with that first iteration, my pilot, which was an eight week course where I would meet weekly with the group and you know, we would meet as a group and they would have homework and there was no one on one interaction, it was all ...