Thursday, February 27, 2025 – Capitalizing on name, image, and likeness is changing the game for student athletes

Compensation for college athletics is changing fast. University sports programs are having to adapt to the evolving market for athletes through what is known as name, image and likeness. The issue is being debated in state legislatures and Congress. A settlement between the NCAA and current and former athletes could open the door to schools directly compensating athletes and revenue sharing among institutions. We’ll find out how some Native athletes are navigating the new N.I.L. reality and what some of the potential benefits and pitfalls could be.