The HR Huddle HR, We Have a Problem - The shared responsibility between HR and marketing to build a better employee experience.
In this special episode* of HR, We Have a Problem, Sapient Insights Group CEO and Managing Partner Teri Zipper engages in a lively discussion with Celia Fleischaker, Chief Marketing Officer at isolved, about the evolving relationship between marketing and HR and the employee experience. From an employer’s brand to recruitment marketing to HR’s reputation, there is more HR and marketing crossover than ever before. They explore the shifting dynamics of organizational silos, the impact of employee experience on business outcomes, and the collaborative efforts between marketing and HR in driving a better workplace culture.
Key points include:
↪️ How shared responsibility between marketing and HR fosters a holistic approach to enhancing the employee experience, leveraging cross-functional strengths to drive positive organizational outcomes.
↪️ Why an organization's brand is pivotal in attracting and retaining talent, necessitating HR's involvement in communicating and reinforcing the brand proposition to applicants and employees.
↪️ When prioritizing employee experience results in tangible benefits like improved retention, customer experience, and strengthening the organization's brand proposition.
↪️ Why the ethical deployment of AI to enhance the employee experience can also address job insecurity concerns.
*This episode is sponsored by isolved.
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Sapient Insights Group
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Teri Zipper
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Celia Fleischaker
isolved