Generative Now | AI Builders on Creating the Future

Scott Belsky: How Startups (And Incumbents) Can get Ahead of the AI Curve

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Oct 19, 2023
Scott Belsky, Adobe's Chief Strategy Officer & EVP, Design & Emerging Products, discusses AI initiatives, the future of the industry, and the return to intimate communities. Topics include the origins of AI at Adobe, startups vs. incumbents, the personalization wave, content authenticity, and compensating IP in an AI-first world. They also explore how LLMs will transform work and the generative AI products Scott wants to see exist.
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INSIGHT

AI Expands Creativity Box

  • Generative AI increases the creativity "box" size by lowering entry barriers and raising advanced capabilities.
  • It allows people without traditional skills to create complex digital experiences through natural language prompts.
ADVICE

Startups Need Empathy, Moats

  • Startups must empathize deeply with user problems rather than only focusing on their passion for solutions.
  • Build unique data sets and avoid competing solely on interface to create defensible AI businesses.
ANECDOTE

Oreo's Super Bowl AI Moment

  • Oreo’s quick 'You can still dunk in the dark' ad during a Super Bowl outage showed AI could empower real-time marketing.
  • It exemplifies how generative AI enables marketers as creative directors to react instantly using brand assets.
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