

159: How to Think Like a Journalist and Make Your PR Pitch Land with Kristi Piehl
Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral.
Bad news spreads fast, especially on social media.
To make a positive story newsworthy, you have to cut through a lot of noise to become a leading authority.
Discover how to make your story newsworthy and become famous the right way.
My guest on the podcast is former television journalist Kristi Piehl. She is the Founder & CEO of Media Minefield and the host of the Flip Your Script Podcast.
Kristi shares how to think like a journalist to make your PR pitch land.
Want to learn how to manage the bad news? Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Listen + Subscribe Stitcher or Apple Podcasts
© Molly McPherson 2021
The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more.
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.
Follow & Connect with Molly: