Thought Behind Things We Built Pakistan’s BIGGEST Donut Brand!! Ft. Rayyan Sohail | 480 | TBT
In this episode of Thought Behind Things, we sit down with Rayyan, the entrepreneur behind one of Pakistan’s fastest-growing food brands - OD.
From a disciplined childhood in madrassah to running his father’s company at a young age, Rayyan’s journey is a mix of family pressure, resilience, and a deep desire to build something of his own. He shares how he transformed a family business, shifted from textiles to food, burned through cash in restaurants, sold his company, and then partnered with the same buyers to build OD into a national franchise.
We explore:
- Growing up as the first-born
- Cash flow, failures & the reality of the restaurant business
- Scaling OD, acquiring it back & running a franchise-only model
- Location strategy, operations, and how to build a food business that lasts
- The future of Pakistani brands and Pakistan in 2050
A deep dive into business, leadership, family pressure, and the journey of building modern Pakistani brands.
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Rayyan's Instagram: https://www.instagram.com/rayyansohail/
Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan
Special thanks to Kickstart for providing us with the studio space.
You can find out more about them at: https://kickstart.pk/
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid