Side Hustle School Ep. 3071 - TBT: From DIY Pet Tributes to Six-Figure Etsy Shop
4 snips
May 29, 2025 A maker transformed grief into profit by turning a small Etsy shop for custom pet memorials into a six-figure success story. They expanded their product line to help grieving pet owners celebrate their companions. The journey highlights the importance of emotional connections with customers and efficient order fulfillment. Discover how strategic improvements and tools, like ShipStation, boosted their e-commerce management for enhanced satisfaction.
AI Snips
Chapters
Transcript
Episode notes
From Personal Loss to Six-Figure Shop
- Ashley started her pet memorial shop as a personal project after losing her childhood dog.
- It grew quickly from making plaques for friends to a six-figure Etsy business with premium customizations.
Emotional Connection Drives Sales
- Customers seek not just products but meaningful connections through personalized pet memorials.
- Trust and emotional stories make these products deeply significant to buyers.
Optimize and Diversify Sales Channels
- Optimize your online listings for search and create multiple price points to attract more customers.
- Build a Shopify store to form direct relationships and increase traffic beyond Etsy.