Remember the Colin Kaepernick advert for Nike? It’s one of the most controversial and successful advertising campaigns of the past decade. Former US President Donald Trump said the advert sent a terrible message but Nike saw a 30% boost in sales. In this episode of Business Daily former Nike Chief Marketing Officer, Greg Hoffman, the creative force behind the campaign, tells us how it came about and why diversity in advertising really matters.

Presenter: Rahul Tandon Producer: Carmel O’Grady Image: San Francisco 49ers players Eli Harold, Colin Kaepernick and Eric Reid take a knee prior to the game against the Dallas Cowboys; Photo by Michael Zagaris/San Francisco 49ers/Getty Images