669 | News from the EDGE | Week of 3.11.2024

Mar 12, 2024

41:14

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast!

Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancements in search quality. Early reports saying the update targets manipulation at scale to reduce unhelpful content by a whopping 40%. We’ll keep you updated in the coming weeks but here’s everything we know now.

We’re bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn’t make it to the show but were really interesting! Your News(letter) from the EDGE awaits here!

News from the EDGE:

[00:04:50] Here we go again…Is TikTok about to get BANNED in the US?

[00:09:26] EDGE of the Web Sponsor: Site Strategics

[00:10:02] Are Google Ads about to screw up your targeting at the country level?

[00:13:06] You know what we’ve been needing around here… A COOOOOOORE UPDATE

AI Blitz:

[00:27:03] Google engineer stole AI tech for Chinese firms

[00:28:26] Researchers create self-spreading AI malware

AI Tools:

[00:29:54] Suno - Make a song with a prompt

[00:32:33] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable: