Don't launch your new idea without validating first!

Picture this: You’re walking the dog or standing in the shower and you have a brainwave of an idea for a new product, course or a new business idea. You get very excited by this and sit down and start fleshing it out and then put it into action.

After many weeks and late nights of work you’re finally ready to launch. You’re very excited to get your product or business out there so you launch with a big fanfare but sadly to little response.

When we think we know what our audience wants, when we are absolutely certain our idea is a sure-fire winner, when we believe we know best for our clients, WE HAVE TO FIRST VALIDATE OUR IDEA......

[01:24] If your launch fails, it doesn’t necessarily mean the content was bad but the positioning and messaging just clearly wasn't right. I’ve been there. I assumed I knew what my audience wanted, and I was unfortunately very wrong!

[07:04] What's the VERY first thing you should do to validate your idea?

[10:38] Are you selling painkillers or vitamins?

[14:36] Let’s look at the actual validation process. Start with an email list or at least 60 people to talk to. If you don't have these, you need to focus on building your list before you even think about launching a new product!

[18:11] Did at least 10% of people who did your survey say they were interested in your new business/ product?

[20:10] Don't make the mistakes I made in the past. Validation isn't the most exciting things to do, but it can save you SO much time and heartache.

If you are interested in a step-step guide on exactly how to do what I outlined in this blog, including the exact emails and survey templates, then grab a copy of my 27-page step-by-step guide on selecting and validating your idea BEFORE you go to market.

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Thanks so much,

Rob