If you're involved in communications, you're most likely involved in change work in some way, shape or form. Which is why this week's episode of the Less Chatter, More Matter podcast is going to give you the 101 on how to write a change communication plan.

This may seem like a basic skill for those who dive into comms plans every day, but your typical, day-to-day communications plan is significantly different to a change communication plan.

The biggest difference is the granular level that change impact needs to be assessed and addressed for different audience groups.

Plus to add to that complexity, that granularity means you'll have very specific outcomes for each audience group, all of which will need specific messaging and strategies.

Sounds complex, right? Don't stress because we run you through the ins and outs of it all in this episode. So let's jump in!

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DANIELE HONORATO - Ciência Sem Fim #276