The Flow

The Flow: Episode 104 - The Ultimate Video Podcast Workflow with Ecamm & Capsho

Apr 1, 2025
Guest
Ash Clarke
Ash Clarke, Co-founder and Head of Product at Capsho, shares insights on revolutionizing podcast workflows with AI tools. He dives into how Capsho streamlines marketing for video podcasts and offers pro tips for leveraging technology to grow your audience. The conversation highlights the evolution of Ecamm and tips for crafting efficient content creation processes. Additionally, Ash emphasizes the importance of connection and the role of humor in engaging audiences, making podcasting both a creative and enjoyable endeavor.
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INSIGHT

Why Capsho Exists

  • Capsho started as an AI content-marketing and lead-gen tool to automate post-production tasks podcasters hated.
  • It evolved to handle video, captions, clips, thumbnails, quotes and lead magnets to save creators time.
ADVICE

Plan Platforms Before You Record

  • Plan your episode focus and target platforms before recording to shorten production time and stay focused.
  • Choose only the platforms that align with your goals instead of trying to be everywhere.
ANECDOTE

Podcasting For Mom

  • Ash and his brother started a podcast mainly so their mom could hear them weekly from different time zones.
  • The show became a low-pressure way to practice and improved their production speed.
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