AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Craig McMorris reflects on his experience broadcasting X Games events, highlighting the focus needed to provide the best commentary, the balance between excitement and neutrality, and the importance of engaging less experienced viewers while still catering to core fans. He explains the challenges and rewards of live broadcasting, sharing moments where staying composed and focused enhanced the coverage.
Mark and Craig McMorris discuss the progression of slopestyle and big air competitions in snowboarding, emphasizing the importance of embracing innovation and diversity within the sport. They encourage viewers to appreciate various aspects of snowboarding, from technical trick execution to creative style elements, and to avoid negative criticism towards certain disciplines. The McMorris brothers advocate for celebrating the different facets of snowboarding and recognizing the talent and dedication of athletes in all disciplines.
Craig McMorris praises Mark McMorris' performance at X Games, acknowledging his brother's dedication to preparation and showcasing his skills in both slopestyle and big air competitions. Mark's approach to competition, including refining his runs and demonstrating resilience under pressure, exemplifies his commitment to delivering high-quality performances. The McMorris brothers share insights into the competitive snowboarding scene and the importance of consistency and adaptability in top-level competitions.
Jed Anderson's part in 'Follow Me Around' is mentioned and appreciated. A Mack Dawg Productions video part is attempted but not correctly identified.
Jakob Wilhelmson's part 'Homies' is mentioned. The discussion about appreciating snowboarding experiences and camaraderie is highlighted.
The Tennis-Tron project focuses on shorter, more concise movies inspired by professional snowboarder Craig's previous experiences with longer film projects. Collaborating with a team of skilled videographers, the project captures impressive riding performances and showcases unique talent like Jack McDougall and other promising youngsters in snowboarding.
In the context of Canadian snowboarders facing challenges compared to American counterparts in breaking into the industry, Mark McMorris reflects on the complexities of brand location disparities and the importance of establishing value for brands through hard work, persistent effort, and meaningful relationships. The discussion emphasizes the need to showcase undeniable skills and embody a positive, dedicated attitude to secure sponsorships.
The conversation delves into the significance of understanding brand expectations and proving one's value to companies within the snowboarding industry. Highlighting the shift in snowboarding landscape towards online presence, the dialogue stresses the importance of providing mutually beneficial relationships with brands, catering to team managers' needs, and identifying ways to contribute positively to enhance brand recognition and visibility.
Filming snowboarding and the associated rider's value discussed. Brands expect ROI from their sponsored riders. Building a brand image with multiple riders and videos is key for success.
Discussion on marketing strategies in snowboarding. Companies invest in riders expecting returns. Focus on brand building through a collective brand image rather than individual riders. Importance of content creation for brand engagement and success.
We're still not sure why, but Craig and Chris showed up in full hockey gear for this episode. Supposedly, with the puck in deep, Craig McMorris fought tooth and nail in order to pursue his career in snowboarding. With a little bit of luck, and a lot of hard work, Craig has become one of the most well know voices in snowboarding: broadcasting marquee events for years from X-Games to The Olympics. As we've learned, he's more than just a broadcaster. He pride's himself on continuing to film impressive video parts split 50-50 with incredible back country and street clips. He's well rounded, well spoken, and wearing his Oakley Prism lens in studio in this week's episode of The Bomb Hole!
Follow Craig McMorris
Follow Chris, Mark & SILK
Show Notes:
Watch Craig's SLC Weekend recap
Watch Craig's commentary on the X Games YouTube
Craig's part from The Manboys Movie 2016
Craig's Welcome to the Nidecker Team
Craig McMorris X Games Real Snow 2020
For all things Bomb Hole
This episode is sponsored by
Special thank you to our Patreon Members for making our show possible! Ask us questions and suggest topics for guests and Group Chat when you become a member. Learn more and sign up here: https://www.patreon.com/thebombhole
Chapters:
00:00 Intro
1:26 The Salt Lake Experience
10:24 Hockey
18:39 Finding Snowboarding
24:58 Run Through A Wall Trivia
33:04 Ad (Master Plan Communications)
33:52 Broadcasting
51:05 Bigger Rotations
58:57 Ads (Ikon Pass & Bubs Naturals)
1:00:34 Steroids / Broadcaster Games
1:07:32 Training & Fundamentals
1:13:34 More Than A Broadcaster
1:34:05 Ad (Blackstrap)
1:35:26 Enjoying The Process
1:44:14 NTVP
1:49:53 Switching to Nidecker
1:52:15 Hockey & Golf
2:01:39 Air Time Trivia / Nut Allergy
2:05:28 Real Snow & Street Snowboarding
2:21:36 Wakeboarding / Letterkenny
2:28:13 Talent vs Work Ethic
2:33:38 TENNIS
2:36:40 Canada vs America & Marketing
2:52:48 Injuries
3:03:16 Hot Takes
3:17:00 Set Ups / What's Next / Thank Yous
Copyright Bomb Hole Media Inc. 2024
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
Listen to all your favourite podcasts with AI-powered features
Listen to the best highlights from the podcasts you love and dive into the full episode