Highlights:

Embracing Video and Changing Real Estate Landscape
* The pivotal role of video in marketing.

Using Social Media for Real Estate
* Concerns regarding CRM support for video communication.
* The critical significance of effective social media usage in real estate.

Follow-up Process
* Crafting the ideal cadence and approach for follow-up.
* Immediate response requirements for fresh leads.
* The strategic timing for making phone calls.

Follow-up Strategy
* Consistency and aggressiveness in follow-up tactics.
* Leveraging non-threatening videos and organic retargeting.

AI and its Impact on Real Estate
* Exploring AI bots in dialing.
* Insights on AI's future and its influence on the human element in real estate.
* The dynamic interplay of social media and AI within the industry.

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