Scale Up With Nick Bradley Marketing Transformed with Chris Lawson and Samuel Monnie
Nick’s guests, Chris Lawson and Samuel Monnie are the co-hosts of the podcast ‘Across the Pond, Marketing Transformed’ and in this, in-depth discussion they talk about the importance of narrative, optimising your marketing strategy, inspiring success and the importance of a growth mindset in business
This is a fascinating opportunity to understand how at the heart of good marketing there needs to be a great storyteller creating a narrative and telling a story with empathy that connects with others.
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KEY TAKEAWAYS
- Storytelling is about painting a picture that is very human
- With storytelling, emotion is felt and transferred
- Storytelling is natural to humans and the struggles are very vivid
- The people that you ultimately connect within business are those who are great storytellers
- At the heart of good marketing is good storytelling and applies whether its analytical performance-based marketing or developing a proposition
- Can you tell the brand story from the perspective of the customer where they are the hero?
- It was a transformational shift in marketing when the customer started to have a voice
- Peer to peer groups are about humans connecting on a social and emotional level
- Listening as well as telling and talking is a powerful construct
- Peer to peer learning, sharing and collaboration is a huge opportunity
- There are now multiple ways for content creators to be rewarded and compensated
- You have to understand your marketing strategies and the audience you want to connect with
- You need to understand, reflect and listen with empathy and it is this that gives you the right to inspire and paint a picture of the future
- Be a curious detective, listen carefully and go with where they want to go
BEST MOMENTS
‘Whether you are a rising star, experienced professional or entrepreneur we wanted to tell a story around marketing because it isn’t rocket science’
‘There is a lot of noise out there so you have to stand out’
‘It’s about connecting in an authentic way with communities on their terms’
VALUABLE RESOURCES
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Predictable Growth Assessment™, to measure your current business performance and show you where to focus next to get to where you want to be: https://scaleup.vip/PredictableGrowthAssessment
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
Work with Nick: https://highvalueexit.com
Nick’s Facebook page: https://highvalueexit.com/fb
Nick’s LinkedIn: https://highvalueexit.com/li
Nick’s Instagram: https://highvalueexit.com/ig