The Derek Loudermilk Show AOA 109 | Mark Levy | Generating Your Best Ideas
Feb 29, 2016
01:11:35
"Getting 100 ideas is easier than getting one"- Mark Levy
I'm really excited about this episode because it is all about coming up with amazing ideas!
Mark Levy has written for the New York Times, and has written or co-created five books. His last book, Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, has been published in ten languages. Mark has also been an instructor of the course “Writing for Businesses and Professionals†at Rutgers University.
Sometimes, companies will fly him in just to lead brainstorming sessions. Mark will teach us about creativity constraints to help in this ideation process, such as coming up with the worst, most dangerous, most boring, most expensive idea to get the wheels turning.
Mark is also a magician who has created tricks for some of the top performing magicians in the world.
Mark has a new course called Influencing People Honestly, and we will get into using stories to influence people later in the episode.
This is a wide ranging conversation about creativity, writing, influence, storytelling, and magic, and you are sure to be left with some great new tools to expand your creativity.
What you will learn in this episode:
-What is 'Free Writing' and how to use it
-The "blurt it out" exercise for quickly working through problems
-How to come up with new magic tricks
-The philosophy of a good publicity stunt
-How to use stories to influence people
-How to add constraints to guide your creativity
-Why the streets of Lower Manhattan are curvy
Quotes:
"Freewriting is the most dependable creativity tool I have used" - Mark Levy
"People don't come up with new ideas because the don't want to appear foolish"- Mark Levy
"Take away your internal editor"- Mark Levy
"You have to experiment with creativity constraints"- Mark Levy
"Storytelling is on of the oldest of all influence techniques"- Mark Levy
"I'm a magician who is uncomfortable deceiving people"- Mark Levy
"Collect stories just because they are good"- Mark Levy
Continue the Adventure (Resources from this episode):
LevyInnovation.com
Course: Influencing People Honestly
Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
Free Ebook - The Fascination Factor
Thanks Mark Levy!
If you enjoyed this session of The Art of Adventure Podcast, let Mark know by clicking on the link below and sending him a quick shout out on Twitter:
Click here to thank Mark Levy on Twitter!
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