New Ways to Engage With Your Customers | Soul Machines Cofounder & CEO, Greg Cross

On this episode of #ThePlaybook, Greg Cross, Co-Founder and Chief Executive Officer at Soul Machines, shares his thoughts on:

• [:28] - How Soul Machines is working to change the way that humans and technology interact
• [5:25] - The idea of creating “digital twins” to enhance fan engagement 
• [10:27] - The two rules that have served as the foundation for his career
• [11:28] - His vision for the future of the Soul Machines platform