Focus & Vision Vision 4: Core Values
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Feb 28, 2024 Explore the power of core values in shaping organizational culture and identity. Discover a structured four-step process to define what truly matters for your team. Learn how effective leadership mirrors parenting principles and the need for clear communication through storytelling. Delve into how prioritizing values over mere skills can enhance brand loyalty and employee satisfaction. Finally, uncover the People Analyzer tool used to ensure team alignment with core values, paving the way for cohesive leadership and organizational success.
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Why Core Values Matter
- Core values are a small set of essential, timeless principles that define your organization's culture.
- When clear, they help you attract the right people and expel those who don't fit.
Communicate Core Values Consistently
- Have a handful of core values, repeat them often, and be consistent by leading by example.
- People need to hear something multiple times to truly absorb it, so keep reinforcing your core values.
Southwest Airlines' Core Value Story
- Southwest Airlines embraces fun and customer service as core values, even if some customers disapprove.
- Herb Keller famously replied to a complaint letter saying, "We will miss you," affirming their culture.