In this episode I talk with Fredrik Öst, founder of Snask, one of my favorite branding agencies. We talk about creating brands that make enemies and gain fans.

Bio:

"Freddie" was adopted to Sweden after being found outside a police station where he lived for 6 months. In the army they found out his heart is twisted backwards and an EKG will read it as if he’s dead. His love for design began with a job he took on creating posters and cover art for a local record label. After being told that they needed 10 years of experience him and his co-founders started up Snask with zero years of experience. The Snask team still see the “old conservative world” as their biggest enemy.

We talk about:

• The story behind Snask


• Building bold brands


• How they create a brand strategy for brands


• How Snask creates a culture of trust and creativity


• How to go beyond the 'BS' in client meetings


• The Shower beer project

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