73: How Your Agency Can Make Money with Authority

Authority drives agency choice 62% of the time.

 

Establishing your agency as an authority, then, should be one of the main goals of an agency.

 

In this episode, I interview Drew McLellan, owner of Agency Management Institute and McLellan Marketing Group, and Stephen Woessner, owner of Predictive ROI:

 

What we talked about:

- 3 essentials to becoming an authority

- Using cornerstones & cobblestones to go multichannel

- Deciding whether to speak or write

- Developing authority is a long-term play (but you can accelerate it)

 

Check out these resources we mentioned during the podcast:

- Drew is the host of the Build a Better Agency podcast

- Stephen is the host of the Onward Nation podcast

- Stephen also wrote Profitable Podcasting

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website