In this episode, we hear from Alissa Briggs, Design Leader at Autodesk.
Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value.
What you will learn:
- Align marketing and product messaging for a seamless customer experience.
- Overcome organizational silos to scale your business through effective collaboration.
- Use design thinking for impactful product transformations.
- Harness customer-centricity to drive growth and expand business value.
- Gain insights into Autodesk's shift from point solutions to a holistic ecosystem.
- Master collaboration and governance for omnichannel customer experience excellence.
Omnichannel by OmnichannelX