Making Sense of Martech #026 | The creativity crisis
A conversation with Cydney Sinclair.
Today I'm joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store.
Cydney also serves as an Associate Board Member for the +ME Project and as a Mentor for the T. Howard Foundation and ADP list. If there's anyone in the marketing technology industry who knows how to inspire creativity in some of the world's leading brands it's Cydney. Today we're talking about just that, the crisis of creativity in the world of marketing technology - why and how marketers in brands lack the ability to bring novel ideas to market, the great "blanding" and how Cydney thinks about the creative process in the enterprise.
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