Marshall Poe on the New Books Network, Technology, and the Future of Academic Communication
Jan 27, 2025
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Joe Forte, a Media Projects Manager with Virginia Tech Publishing, joins Marshall Poe, founder of the New Books Network and former history professor. They discuss the evolution of academic communication through podcasting, emphasizing accessibility and the shift from traditional media to audio formats. Poe shares insights on building a sustainable podcast network and the role of libraries in preserving digital content. The conversation also tackles the challenges facing the industry, including monetization and maintaining diverse voices in the podcasting landscape.
The New Books Network enhances public access to academic scholarship by leveraging audio formats to present complex ideas broadly.
Since its inception in 2007, the network has expanded to include diverse academic disciplines, promoting discussions among over a thousand scholars.
The podcast highlights the challenges of the podcasting industry in 2023, emphasizing the importance of consistent quality content over pursuing viral trends.
Deep dives
The Shift to Accessible Scholarship
The podcast discusses how the New Books Network aims to make academic scholarship more accessible to the general public. Traditionally, academic works such as monographs are often confined to niche audiences and hard-to-reach platforms. By leveraging audio formats, the network presents complex ideas to a broader audience, resulting in greater engagement. The founder underscores that essential scholarship should not be trapped in print but rather shared in a way that is easier for people to consume.
The Evolution of the New Books Network
The origins of the New Books Network date back to 2007 when the founder began interviewing authors about their new historical works. This initiative allowed historians to share insights from their books and engage a wider audience that may not have access to such content. Over the years, the network expanded to include a diverse range of academic disciplines, now hosting over a thousand scholars who share their knowledge through interviews. The focus remains on promoting academic work while creating an easily accessible repository of scholarly discussion.
Navigating the Podcasting Landscape
The conversation reveals the challenges and fluctuations within the podcasting industry, particularly noting a significant downturn in 2023. This decline was attributed to various factors, including changes in download metrics by major platforms like Apple. Advertisers began to reconsider their budgets, leading to reduced revenue for many podcasters. Despite these challenges, the New Books Network maintained its commitment to scholarship, focusing on stable revenue to sustain its educational mission.
Maintaining Quality over Popularity
The discussion emphasizes the importance of producing quality content consistently over time rather than aiming for viral hits. Many examples reinforce the notion that while popular figures in media can create momentary successes, true engagement often comes from niche topics that resonate with dedicated audiences. The network's strategy focuses on delivering scholarly discussions that interest its listeners, rather than attempting to chase fleeting trends. This approach fosters loyalty among its core listeners while ensuring that serious academic discussions remain prominent.
The Future of Academic Communication
Looking ahead, the podcast addresses the necessity of adaptability in the face of evolving media landscapes. Founders and hosts express a preference for focusing on audio content primarily due to its accessibility, as opposed to venturing into video formats which require more resources and offer less diverse listening options. A stable future for the New Books Network hinges on fostering meaningful scholarly conversations while ensuring these discussions remain accessible and relevant to audiences globally. Maintaining a commitment to quality scholarship will be pivotal in navigating future uncertainties in academic communication.
Peoples and Things host, Lee Vinsel, is joined by guest host and Peoples & Things producer, Joe Forte, Media Projects Manager with Virginia Tech Publishing, in interviewing Marshall Poe, the founder and editor of the New Books Network, the largest academic podcasting platform in the world. The trio discuss how the New Books Network came to be; how digital technologies open up new tools for academic work; changing media landscapes, including the recent bursting of a podcasting bubble; and the future of academic communication and publishing.