Episode 309 - Building Better Tools for Amazon Sellers with Andrew Smith of Swapt

Jun 17, 2025

28:36

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Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers.

Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers truly need.

They dive into how Swapt is helping Amazon-native brands drive customer engagement and reviews through one-time use QR codes, while staying fully compliant with Amazon’s strict policies.

With a successful case study generating $100K in sales and 500 reviews in three months, this episode is packed with insights for CPG, beauty, and supplement brands looking to boost performance and build direct customer relationships without risking their margins.

Episode Notes:

00:19 - Andrew Smith Introduction

01:52 - Andrew’s Background

02:23 - Scaling at Klaviyo and E-commerce Ecosystem Insights

05:39 - Data, Email Marketing, and the Amazon Challenge

08:59 - The Impact of Recent E-commerce Headwinds

09:52 - The Genesis and Evolution of Swapt

13:16 - Discovering the Amazon Brand Opportunity

19:57 - Technical Innovations and Results

20:38 - Navigating Amazon Compliance and Risk

25:00 - Who Should Use Swapt?

27:05 - Getting Started with Swapt