In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country.

Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he’s now building Hampton, a thriving community for entrepreneurs at scale.

Key Highlights:

◼️ How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers

◼️ The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads

◼️ Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention

◼️ How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale

◼️ The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades

Sam’s story shows that you don’t need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you’re interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you’ve been searching for!

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