Stark Naked Numbers Carla Penn-Kahn: Tactical tips for scaling to peak profitability
Building a successful ecommerce or SaaS business is no small feat – it requires grit, determination, and a strategic mindset. But once you’ve scaled your business, how do you maximise profitability and maintain that upward growth trajectory?
G’day, Jason Andrew here, and you’re listening to Stark Naked Numbers. This episode is for all the ecommerce or SaaS founders out there, deep in the trenches, who know the blood, sweat and tears it takes to build something remarkable.
Today I’m joined by Carla Penn-Kahn, a true powerhouse in the ecommerce industry. She’s scaled and exited several brands from $3 million to $30 million without any external funding. Now, she’s the brains behind Profit Peak, a SaaS company designed to help other ecommerce owners optimise their operations using first-party data.
In this episode, Carla shares her journey, profitability tactics and operations advice. We get very tactical in this episode which I simply love.
Enjoy the show.
Links:
Follow Carla on LinkedIn or head to Profit Peak’s website.
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Show Notes:
(01:08) - An introduction to Carla Penn-Kahn
(02:22) - The early days: Carla’s first e-commerce business
(05:20) - The next venture: Everton
(07:06) - Building VS Buying a business
(08:41) - How Carla perfected the fundamentals at Everton
(12:22) - Game-changing strategies to differentiate your e-commerce brand
(18:03) - Carla’s number one piece of advice for running an efficient operation
(22:15) - Key metrics of a high-performing e-commerce business
(29:26) - Creating cohesion between inventory and marketing teams
(31:40) - How Profit Peak came to life
(36:30) - Shifting from an e-commerce model to a SaaS business
(40:50) - The biggest opportunities in e-commerce today
(45:23) - Jason pitches Carla an idea
(53:29) - The truth about revenue growth