Bootstrapped SaaS Founder Reveals Industry Secrets! The TRUTH About Freemium Models and Content!

This IS legal... at least Adam Robinson says it is. In this episode, Adam Robinson, founder of Retention.com, shares his groundbreaking approach to email marketing.

Discover how Adam went from a high-stakes career at Lehman Brothers to building successful tech companies by embracing transparency and giving away valuable products for free. He discusses the pivotal moments that led him to entrepreneurship, the challenges he faced in scaling his first company, and his innovative strategies at Retention.com that keep him ahead in the competitive SaaS landscape.

Key Moments:

00:00 Intro

01:20 How Would Adam's Audience Describe Him?

02:50 The Lehman Brothers Chapter: From Finance to Tech

04:50 The Birth of Vimeo: Witnessing a Startup’s Growth

06:12 Business Lessons from Working a 9-5

10:00 From Credit Default Swaps to Startup Dreams

17:10 The Birth of Retention.com: Revolutionizing Email Marketing

20:40 Launching a New Product: R2B2 Vision and Strategy

23:40 Giving Away Value for Free: The Freemium Model

28:50 Building a Loyal Customer Base: The Power of Authentic Content

42:10 How Adam Thinks Differently About Brand Building

48:40 Overcoming Operational Challenges with Executive Coaching

54:00 Downfalls of Executive Coaching

01:01:00 Always Be Ready for a Lawsuit

01:03:30 Top Non-Work Habits

01:09:48 Outro

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