

How To Grow An Instagram Account from ZERO Followers (Step-by-Step) - 852
23 snips Sep 25, 2025
Discover how to grow an Instagram account from scratch with a detailed step-by-step guide. Learn the importance of choosing a niche and how to optimize your profile for maximum impact. Brock explains the strategy behind your first 15 posts that act as a storefront for your brand. He emphasizes the mix of reels and carousels for content, and shares tips for sustainable posting and improving quality. Finally, set realistic growth expectations while staying motivated in your journey to your first 1,000 followers!
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Pick A Narrow Niche First
- Pick a very specific niche describing who you serve and what you help them with.
- Start hyper-focused and broaden later as your audience and expertise grow.
Optimize Username And Name Line
- Use your username as your brand name and choose readable variations if taken.
- Put searchable keywords in the Instagram name line rather than repeating your username.
Choose A Recognizable Profile Photo
- Use a close-up, well-lit personal photo for personal brands or an icon version of your logo for businesses.
- Avoid busy images or full logos that don't scale for tiny profile thumbnails.