F3 | Fireside Chat: Building a Startup After Exiting Your Last

Prasad Gollapalli is chief executive officer, founder and chairman of the board of Qued, a pioneering cloud-based AI workflow automation platform transforming load appointment scheduling into the future. It seamlessly automates the entire process, securing the optimal appointment times to all types of loads including multi-stop loads. By eliminating the chaos of spreadsheet management, overflowing inboxes, and cumbersome portal logins, Qued empowers 3PLs, brokers, and carriers with a streamlined workflow while delivering significant workforce optimization benefits for shippers. Through Qued, brokers build trust by guaranteeing on-time deliveries, enhancing communication, and fostering transparency, thereby strengthening industry relationships and enhancing efficiency and reliability. Qued's innovative approach has earned recognition from industry leaders such as McLeod Software, a premier freight management and transportation software provider, which has certified Qued as an integration partner.

With nearly three decades of industry experience, Prasad is a seasoned entrepreneur renowned for his success in start-up ventures and leadership roles within trucking and shipping software companies. Prior to Qued, Prasad founded and led Trucker Tools, the industry's premier digital freight management platform with the most popular Trucker Tools driver app. As the CEO of Trucker Tools, he led the team in implementing innovative solutions including capacity management, predictive freight matching, automated booking, and real-time GPS-based visibility.

Prasad sold Trucker Tools to ASG, a portfolio company of Alpine Investors, in June 2021. In December of 2024, DAT (a Roper Industries company) acquired Trucker Tools making ASG extremely happy with the outcome. 

Prior to his tenure at Trucker Tools, Prasad held various leadership positions focused on the design and implementation of advanced transportation technology solutions. As Director of Product Management at Getloaded.com, later acquired by DAT, he led business and product strategy efforts. Prasad's expertise extends to the shipping industry, where he served as a product manager for the Liberian International Ship & Corporate Registry (LISCR, LLC).

Prasad holds an MBA with a focus on strategy and entrepreneurship from the University of Maryland's Robert H. Smith School of Business, as well as a master's degree in Computer Science from the University of Alabama-Huntsville. He earned his bachelor's degree in computer science and engineering from the University of Madras, India. Prasad resides in Ashburn, Virginia, with his wife and daughter.

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