Sisters,
One of the questions I get most often is, 'Who does your COPY?' I was shocked because, well...I do. I realized that there must be a system to how I am creating copy that hits home for my avatar and ultimately gets her to connect and convert! I sat down and came up with the C.A.M.P. R.E.A.L. formula to help YOU map out all of your copy.
It's about to get REAL, sis. You are going to take a bazillion notes so get comfy, grab a pen, and let's dive in.
I pray this blesses you.
Xo,
Stef
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