Your Growth, Your Duty: L&D for Marketers | E58 with Robyn Hartley & Tom Blake

We're diving into why learning and development aren't just nice-to-haves for marketers—they're our responsibility. Our fabulous guests, Robyn Hartley and Tom Blake dish on why staying sharp isn’t just for your boss's benefit but for your personal growth too. We chat about making learning intentional, carving out time for it (yes, even in your busy schedule), and focusing on what truly sparks your interest.

We’re balancing the art of playing to your strengths while also stretching that skillset to keep pace with the ever-evolving marketing landscape. Spoiler alert: it's up to YOU to take charge of your development—don’t just wait for your manager to nudge you.

From setting personal development goals to seeking feedback, we’ve got tips to help you navigate performance management like a pro.

Takeaways:

Confidence is Key: Learning and development aren’t just for show. They’re crucial for boosting your confidence and giving your clients top-notch support and advice.

Intentional Learning: Carve out time for learning, even if you feel guilty or busy. Prioritize your growth—it’s worth it!

Stay Trendy: Keep up with industry changes and trends to hit your target audience with the right message through the right channels.

Embrace Tech: Use automation and AI tools to streamline your processes and free up time for strategic, client-focused activities.

Balance and Growth: Work to your strengths, but don’t get too comfy. Expand your skillset to keep up with the evolving marketing landscape. Own your learning journey!

Set Goals: Be proactive in setting personal development goals. Take charge of your growth.

Seek Feedback: Don’t shy away from feedback and constructive criticism. It’s how you get better!

Stay Updated: Keep an eye on new technologies and trends in marketing. Adapt and learn continuously to stay relevant.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.