Motley Fool Money Amazon’s Mistake in Voice Technology
Nov 12, 2023
Tobias Dengel, President of WillowTree and author of "The Sound of the Future," explores the intriguing world of voice technology. He shares insights on how existing voice assistants like Alexa and Siri miss the mark in user interaction. Dengel addresses the hesitation of established brands to adopt new technologies, using McDonald's as a case study. They also dive into the future of voice interactions and the looming cybersecurity challenges posed by AI-driven voice cloning. The future sounds promising, but security must keep pace!
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Early Internet Disruption
- Tobias Dengel met with the Motley Fool founders at AOL in 1996, witnessing the rise of internet disruptors.
- Coca-Cola executives, around the same time, doubted the internet's impact on their business.
Voice's Disruptive Potential
- Voice technology can disrupt established businesses like McDonald's by changing operational models.
- Redesigning restaurants and processes becomes necessary when voice ordering replaces traditional interactions.
Voice Tech's Missing Breakthrough
- Voice technology adoption is slow because current designs, like Alexa and Siri, replicate human-to-human interaction.
- People want to give commands and receive information quickly, not have conversations with bots.
