The podcast discusses the mistakes made by Alexa and Siri in voice interaction, explores the impact of voice technology on established brands, delves into the challenges and benefits of automation and technology in the restaurant industry, examines the evolution of Siri and Microsoft's work with voice technology, and highlights the entertainment and security aspects of voice technology.
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Quick takeaways
Voice assistants like Alexa and Siri try to replicate human-to-human voice environments, but users just want to give instructions or receive information.
Voice technology has the potential to significantly impact the restaurant industry by streamlining processes and enhancing customer experiences, although finding the right balance between automation and personalization is crucial.
Deep dives
Voice Technology and the Need for Efficiency
The podcast discusses the efficiency and potential of voice technology. Voice is faster than typing and offers an efficient way to interact with machines. The mistake made by voice assistant systems like Alexa and Siri is that they try to replicate human-to-human voice environments, when in reality, users just want to give instructions or receive information. The real breakthrough in voice technology will occur when users can simply say something and have the machine perform the desired action. Voice technology has the potential to transform various industries, such as food and banking.
Established Brands and Acceptance of Voice Technology
Older, established brands like Coca-Cola and General Motors are now more open to accepting voice technology due to previous experiences with the internet and mobile technology disruptions. While these brands are eager to invest in voice, the challenge lies in figuring out how to integrate voice technology effectively. Implementation of voice technologies can be disruptive, requiring significant investments and changes to existing processes. However, large companies recognize the potential benefits and competitive advantages of adopting voice technology and are actively exploring ways to integrate it into their customer experiences.
The Role of Voice Technology in Restaurants and Dining Experiences
Voice technology has the potential to significantly impact the restaurant industry, from fast-food chains like McDonald's to casual dining establishments. In quick-service restaurants, voice technology can streamline processes, enhance efficiency, and improve customer experiences. For example, customers can use voice commands to place orders in advance, allowing for more seamless transactions. However, in fine dining and more casual environments, the role of voice technology may be different. While the human element remains important for providing personalized experiences, voice interactions can still complement the overall dining experience by facilitating tasks like order taking and prompt service. Striking the right balance between automation and personalization is crucial for success in the restaurant industry.
You may be asking the wrong question about the future – it’s not what it looks like, but what it sounds like.
Tobias Dengel is the President of WillowTree, a TELUS International Company, that specializes in digital product design and development. He’s also the author of “The Sound of the Future: The Coming Age of Voice Technology.” Ricky Mulvey caught up with Dengel to discuss:
What Alexa and Siri get wrong about voice interaction,
Secret leaders in voice technology,
And the next battle in the cybersecurity arms race.