Not unlike training and nutrition, your coaching business and specifically your content creation strategy needs to be periodized as well. If you are constantly asking for a sale or someone to apply for coaching, you'll inevitably burn them out. Instead, create periods of educational content with periods of intentional lead generation designed to drive prospective client applications. I'll tell you how in this episode. Topics include:

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- Not the Typical Nutrition Periodization

- Cured Nutrition Spring Sale

- Sales and Conversions

- Typical Sales Call to Action

- Understanding Where the Potential Clients Are in Your Ecosystem

- Spotify Fans and Sharing

- Ratings and Reviews

- Nutrition Coaching Collaborative

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Stay Connected:

Website for Coaching Education: www.sammillerscience.com

Instagram: @sammillerscience

Audiobook for Coaches: www.Metabolismblueprint.com/audio

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Join our no-cost Nutrition Coaching Collaborative Community to grow your knowledge and connect with other like-minded coaches: https://www.facebook.com/groups/nutritioncoachingcollaborative/

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Check out Raw Nutrition and Use Code SAM to Save 15% Off your Total Order

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Check Out ReviveDX Medical for Your Testing Needs Including the Dutch Test Mentioned in this Episode. Use Code SAM to save on your purchase

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Check out Revive Supplements and Use Code SAM (or use this link and the code is automatically added to the cart) to Save 15% Off your Total Order

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Full Show Podcast: 02 December 2025