Zee Cohen Sanchez: Can Grassroots Engagement Shape a Winning Future?

Zee Cohen Sanchez is the founder of Sole Strategies, a political consulting firm that thrives on grassroots engagement and movement-style campaigns. We spoke about the future of the Democratic Party, the lessons learned—or not learned—from recent elections, and how grassroots strategies can reignite voter trust and participation.

Zee shares her entrepreneurial journey, starting with the decision to leave her union job, live in a 1984 RV, and launch a woman-led political organization. “We did over a million dollars in our first year because we sold our dream, vision, and ourselves,” she recalls.

Key highlights from this conversation include:

• The importance of authentic grassroots outreach: “Advertising and mail are just a very impersonal touch. Real conversations with American voters are what matter.”
• Why the Democratic Party must embrace populism: “Their biggest fear is us running a populist candidate… because they know that if we start actually offering something of substance, they’re in trouble.”
• Building a sustainable entrepreneurial model: Zee emphasizes hiring for attitude, not just experience, and creating consistent connection calls to fuel growth.

Zee’s insights aren’t just about politics—they’re a masterclass in resilience, strategy, and finding your unique voice in any field. Whether you’re a budding entrepreneur, an activist, or simply curious about what it takes to win, this episode is packed with actionable wisdom and inspiration.

Takeaways:

1. Grassroots matters. Talking to voters, especially in rural areas, is vital for meaningful engagement.
2. Focus on the pain points. “You’re not selling services—you’re selling yourselves.”
3. Be selective. Hire and work with people who align with your vision, and say no to those who don’t.

Ready to take the leap? Follow Zee’s advice: “The perfect time to get involved is now.”