Noah Kagan Presents

Our Formula For Creating VIRAL YouTube Videos

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Jul 27, 2023

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INSIGHT

YouTube For Reach, Email For Relationship

Use YouTube to build an audience and email to own direct communication with them.
Noah Kagan routes viewers into his SendFox newsletter to convert viewers into engaged subscribers.

ANECDOTE

Goal, Viral Hail Mary, Then Strategic Slowdown

Noah set a goal to reach 250k subscribers and hit it after a last-minute viral video.
He then reduced output from three videos per week to two videos per month to focus on higher-quality hits.

ADVICE

Make What Your Target Audience Actually Wants

Focus on the intersection of what you enjoy and what your target audience wants to watch.
Identify the audience you want and design content for that specific Venn diagram, not for everyone.

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