Sales Transformation

#660 S2 Episode 529 - BE PREPARED! The Biggest Mistake Sellers Make in the Negotiation Stage

May 15, 2023

03:00

FAILURE TO PREPARE IS PREPARING TO FAIL

What’s the #1 mistake that sellers make when they get the chance to negotiate? Sellers fail in the negotiation stage of their selling process because they fail to prepare properly for it. Collin explains the importance of preparing properly for every negotiation, big or small. Tune in to learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: FAILURE TO PREPARE PROPERLY

“Most people lack the ability to close more deals because they're not fully prepared to negotiate properly. And what I mean by that is they don't fully understand the needs and motivations of the person on the other side of the deal.”

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