The Content Cocktail Hour The Evolution of Social Media and Marketing with Emeric Ernoult, Agorapulse
“The easiest and most reliable way to get amazing talent is to work with your network and your employees’ networks,” says Emeric Ernoult, co-founder and CEO of Agorapulse
In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads.
From Agorapulse’s early product-led growth to its transformation into a marketing and sales-led company, Emeric discusses how the company shifted its approach and why leveraging your employees and their networks is key to achieving greater success. He also shares his unique take on why branding is just as important as lead generation and how the right social media strategies can yield impressive results.
In this episode, you’ll learn:
- How to effectively leverage your employees’ networks to hire top talent
- Why social media isn’t just about posting content, but about creating genuine connections
- The balance between branding and lead generation in B2B marketing
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Emeric on LinkedIn: https://www.linkedin.com/in/ernoult/
Explore Agorapulse: https://www.agorapulse.com/
Timestamps:
(00:00) Intro
(01:10) Emeric’s background and entrepreneurial journey
(03:00) The evolution from product-led to marketing and sales-led at Agorapulse
(06:45) The importance of leveraging your employees’ networks for growth
(10:20) Balancing branding with lead generation
(13:30) Measuring social media success and ROI
(17:10) The future of social media marketing in B2B
(21:00) Key lessons learned from failures and successes in business