Peter Fader and Jessica Zwaan joined The Modern People Leader to explore how customer-based audit principles can be applied to employees.

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Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode275

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(07:53) Marketing Concepts Crossing into HR

(11:18) Employee Lifetime Value and the Marketing–HR Crossover

(13:01) Customer-Based Audit Explained in Plain Language

(16:23) What Actually Goes Into a Customer-Based Audit

(18:07) Cross-Sectional vs. Cohort Analysis: How Customers (and Employees) Change

(21:21) Bad Revenue, Bad Customers, and Growth Tradeoffs

(23:04) The Limits of Surveys and Why Context Matters

(26:54) Cohort Analysis and Why Averages Mislead Decision-Making

(30:39) Data Challenges in HR and What You Need to Start an Employee Audit

(34:20) Translating Customer Metrics to Employee Performance

(37:42) Incentive-Compatible Peer Feedback and Performance Signal

(40:06) What an Employee-Based Audit Actually Produces

(44:25) Turning Audit Insights into Actionable HR Decisions

(47:39) What an Employee-Based Audit Book Would Cover

(49:19) The Future of Work if Employee Audits Become Standard

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Past guests on MPL include Brené Brown, Annie Dean (VP of Team Anywhere, Atlassian), Josh Bersin, Katie Burke (Chief People Officer, Harvey), Liz Fosslien, Helen Russell (Chief People Officer, HubSpot), Dave Scott (Chief People Officer, ADT), Melanie Rossenwasser (Chief People Officer, Dropbox), Crystal Boysen (Chief People Officer, Sprout Social), and many more.

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